How google prevents invalid traffic 

Google takes invalid activity very seriously. We use over 100 complex algorithms to spot bad traffic as it happens, and over Global team of PhDs, data sentence engineers, and research work around the clock to prevent advertising from playing for and publisher benefiting from invalid clicks impression used or interaction

When we find something wrong we try to make it right as own as possible we suspend or disable in MI account and main withhold payment to the publisher when appropriate and possible that money is credited back to the advertiser not only for the month where we found the invalid activity but afternoon for the previous month as well

Automatic filters.

Keeping invalid traffic from impacting you.

We use over 200 sophisticated filters to stop the vast major tea of invalid traffic in real-time or after with a combination of cutting-edge Techniques and the steady stream of data power filters actually e get some overtime. A team of specialists continuously monitors and updates filters to make sure they're running at peak efficiency 

Filtering in real-time

Stopping invalid traffic before it happens 

Our sophisticated filters stop must invalid traffic right from the start of the activity is associated Vidya list user agent for IP address for example for if the publisher has a suspiciously high click-through rate or traffic from a single user our filter will catch it before it's ever charged to the advertiser.

Filtering in near real-time 

Removing confirmed bad traffic 

Some invalid traffic takes more time to detect if something makes its throws other filters but still seems fishy we will monitor the traffic data unit bi can be sure in some cases it may take up to several weeks to recognize a suspicious pattern

Suspending and disabling accounts

Stopping invalid activity at the secure

Something's the best way to protect advertisers and users is to suspend and disable their publishers account if you are a publisher generates an excuse amount of invalid traffic the main disable the account immediately if on the other hand there publisher seems to be generating invalid traffic By accident, we may one Li suspend their account until they fix the problem repeat offenders and deliberate abusers may have their accounts disabled and find themselves banned from using our ad platform.

Publishers whose account we've disabled have the right to appeal their case we reviewed every appeal that supplies enough information to investigate, and if we find good cause to reactivate a suspended account, we'll do so right away.